"Zhiyin Hubei" Makes Its Way to Hong Kong, with 70 High-quality Cultural and Tourism Routes Launched Simultaneously.

"Zhiyin Hubei" (Hong Kong) Cultural and Tourism Promotion Conference & Cultural and Tourism Enterprise Matching Forum was held at Hong Kong's Kerry Hotel on April 27, aiming to advance Hubei-Hong Kong exchanges, cooperation, and people-to-people connectivity.

Focusing on the core needs of Hong Kong tourists and travel agents, the event unveiled three major "cultural and tourism gift packages"—premium travel itineraries, preferential policies, and high-quality services—delivered through systematic, scenario-based, and convenient supply chains to elevate Hubei's cultural tourism appeal and competitiveness in the Hong Kong and Macao markets.

Zhu Ruiwen, Acting Commissioner for Tourism of the Tourism Commission under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government, stated in her speech that Hong Kong is vigorously developing event tourism. She welcomed visitors from Hubei to experience Hong Kong’s unique charm and noted that increasingly convenient transportation will lay a solid foundation for cross-regional exchanges, urging industry players to deepen collaboration.

Xin Congjin, Director-General of the Hong Kong China Travel Service Association and Director of China Travel Service (Hong Kong), remarked that Hubei boasts unparalleled cultural and tourism resources. With strong complementary advantages and broad cooperation potential, Hubei and Hong Kong will further leverage the leading role of the association to promote in-depth cooperation in product development, marketing promotion, tourist exchange and information sharing, so as to jointly expand the regional tourism market.

During the event, 120 Hubei and Hong Kong enterprises conducted one-on-one business negotiations, seven key cooperation agreements were signed collectively, and 70 high-quality tourist routes were launched on mainstream sales platforms in Hong Kong and Macao, further strengthening practical cultural and tourism cooperation between the two regions.